Industrial / Heavy Equipment
Your machine, restaged forthe catalogue.
You cannot back a fifty-tonne excavator into a studio, and a CAD render costs more than the machine earns in a week. So walk around it with your phone. A few angles is all we need to hold your exact machine, every decal and weld, and restage it on any site, in any season, in any colourway, with nothing invented.
Not stock. Not a staged studio. Not a generic CAD render that looks like everyone else’s.Your exact machine, on a site that reads real, in any light you choose.
Two ways out, both broken
Your fifty-tonne machine will never fit in a studio. It does not have to.
Right now the machine is on a job covered in mud, locked in a yard with bad light, still on the factory floor, or not built yet. A field shoot runs into the tens of thousands and two to four months. A CGI render wants your CAD files and weeks of rebuild per machine, and it stalls the moment the CAD is dirty or engineering will not release it.
You already have a few photos. That is all we need.
A new kind of product studio
The whole eight-week pipeline, retired.
- The field shootlogistics, weather, a machine on a flatbed
- The CAD handofffiles engineering will not release
- The studio that cannot hold itevery config a separate setup
- The reshoot per colourwaya new finish, a new shoot
- Two to four monthsgone before the show date arrives
AdForge takes the photos you already have, holds the machine exactly as you built it, and restages it anywhere you need. No CAD. No flatbed. No eight-week queue. A production day, and it works before the first unit rolls off the line.
The proof
One machine. Every world.
Every frame below is the same unit. The exact machine you send, held identical down to the last weld and decal, while the world and the light around it change completely. Scroll it. That is structure-lock, performing itself.
Desert dunes, dusk
Night, work-lights
Quarry face
Deep snowWhat we cover
Every machine on the site. Not just the digger.
Excavators were the proof. The same structure-lock holds across the yard, so the whole fleet can be shot by one hand. One sub-segment is live below, the rest are in production.
Sub-segment
Excavators
The proof. Crawler and wheeled, restaged across every site and sky.
Sub-segment
Wheel loaders
Articulated wheel loaders, open site to rolling dust.
Sub-segment
Dozers
Crawler dozers moving earth under dramatic light.
Sub-segment
Cranes & telehandlers
Lift and reach against a big sky.
Sub-segment
Skid-steers & compact
Skid-steers and compact track loaders, tight and on-site.
Sub-segment
Haul & mining trucks
Articulated and rigid haulers on the bench.
Sub-segment
Attachments & implements
Buckets and breakers, the wear held exact.
The answer
Send the photos. Keep the machine.
Structure-lock rebuilds the world around your equipment and leaves the equipment alone. Give us a few angles off your phone and we hold the exact cab, the exact boom, the hydraulic runs, every decal and model number, and the welds that prove it is real.
A single photo only carries one pose, so the side the camera missed gets invented, and we do not invent. A few angles is all it takes to keep the whole machine honest. And it comes back dirty, because the dirt is the point.
Straight answers
The four things buyers ask first.
Is it actually my machine?
Yes. Give us a few angles and structure-lock holds your exact unit from every side, down to the decals, the hydraulic runs and the model badge. It is your machine restaged, never a lookalike and never a guess about the side the camera did not see.
Will it hold up in a catalogue or a tender?
It is built to. Buyers in this category already accept renders in bids and brochures. This is that fidelity, without the CAD bill or the lead time.
Do I need a CAD model?
No. A few phone photos from a few angles is the whole input. No drawings to chase from the OEM, no model to commission. That is the point.
Who owns the result?
You do, and you keep your marks. We render what you send and hand it back. You publish it as your own.
One buy, your whole channel
Shoot it once. It drops into every dealer site you have.
An OEM image set does not get used once. It feeds the whole network, every dealer website, every localized catalogue, every co-op ad, brand-exact, no reshoot. That is co-op-eligible, brand-consistent, product-only imagery, exactly what the fund approves and exactly what careless synthetic work disqualifies.
| Field / studio | CGI / CAD | AdForge | |
|---|---|---|---|
| Cost | Tens of thousands | Thousands per machine | Scaled to you |
| Lead time | Two to four months | Two to eight weeks | A production day |
| Needs the machine? | Yes, on a flatbed | No, but needs your CAD | No, just your photos |
| New colourway | A new shoot | Hours, once modelled | The same day |
Send a few photos. We will send one machine back.
Walk around the unit with your phone, tell us where you want it working, and your first finished frame comes back free, no brief and no budget required to start.